Marketing Plan and Pledge
Any sales agent can put a sign in your yard and list your property in the Multiple Listing Service (MLS); however that rarely yields the best results. My pledge to you is that we will employ a proactive marketing plan that we have found to produce successful results for others sellers.

We define "Successful Results" as selling your home:

• At the highest price,
• In the least amount of time,
• With the least amount of inconvenience to you.

Our marketing plans address the important Four P's in packaging your home for sale:

• Price
• Presentation
• Promotion
• Protection

Price
Pricing your property is so important that we list it in the #1 spot. A fair price will yield the fastest sale at the highest yield. According to a study published by the National Association of Realtors:

• Listings that sold within 1 percentage point of the asking price sold within four weeks or less
• Listings that sold within 5 percent of the price sold in 12 weeks
• Listings that sold at discounts of more than 10% from the asking price took more than 24 weeks to sell.

This study brings home the point that we don't dictate the price, the market does.

Presentation
Presentation is very important because buyers in today's market often limit the number of homes they will physically tour by researching the market via the internet. Thus, your home will need to shine bright to make the best impression and get sold in the shortest period of time at the highest price. We work with our sellers on a number of items including minor repairs, removing clutter, etc.

Promotion
Promoting your home in today’s market continues to evolve and we strive to stay ahead of the curve. Effective promotion will give you the best opportunity to have the most buyers view your home.

The following are some of the promotional techniques we employ:

• Virtual tour of your property within 48 hrs of the listing
• Your property placed on a minimum of three web-sites
• An elegant yard-arm sign post with a reflective sign for better visibility
• Newspaper advertising utilizing the eye-catching RE/MAX red border
• Other items may include broker/agent open houses, flyers or other media as needed

Protection
Protecting your best interests is very important to us and we work in various ways to protect you and minimize any possible inconveniences. We work hard to ensure that all potential buyers that tour your home have been qualified by a lender. We negotiate with prospective purchasers on your behalf to get the best possible offer with the least amount of potential roadblocks. Once an offer is accepted, we work with the selling Realtor®, title company, appraiser and home inspector to ensure the offer moves smoothly to a closing.

Synopsis
The PetoskeyProperty.com team is dedicated to the highest quality of service and will work tirelessly on your behalf to bring about a "successful result" for the sale of your property.